A year after the tragic collapse of an illegal advertising hoarding in Kiwale, Pimpri Chinchwad, which claimed the lives of five people, dangerous hoardings still persist in the area. This issue has come into sharp focus again following a recent incident in Mumbai's Ghatkopar locality, where a massive illegal hoarding collapse resulted in 14 deaths and over 70 injuries. Despite claims from the Pune Municipal Corporation (PMC) and Pimpri Chinchwad Municipal Corporation (PCMC) about removing unauthorised hoardings, citizens doubt the efficiency of these efforts. A survey indicated that while PMC has acted against 1,564 illegal hoardings, at least 85 still remain, and many lack mandatory structural audit reports. Similarly, PCMC removed over 190 unauthorised hoardings post-Kiwale collapse, but citizen activists argue that civic officials are not taking the issue seriously enough.
Both PMC and PCMC have taken steps to enforce regulations. PMC mandated structural audits for hoardings after a 2018 incident, and PCMC has made structural audits compulsory for new and renewal applications. In addition, PCMC recently conducted meetings with hoarding owners to reinforce compliance with norms and stress accountability for collapses. Despite these measures, citizen activists believe that more stringent enforcement and accountability are needed to prevent further tragedies. The state's outdoor media policy, issued in 2022, mandates structural stability certificates for any hoarding to be erected, yet the implementation of these guidelines remains a critical concern.