Pune Metro Boosts Revenue Through Station Name Commercialization
MahaMetro, the authority overseeing Pune's metro system, has adopted an innovative strategy to boost its revenue by commercialising the names of metro stations. Currently, six stations have been named after prominent companies and organisations, allowing MahaMetro to earn annual incomes ranging from 55 to 72 lakh rupees per station. By featuring these entities' names prominently at station entrances, including those like Phugewadi, Nal Stop, and Garware College, MahaMetro has effectively transformed its stations into advertising platforms, bolstering its revenue streams.
Furthermore, this initiative extends to upcoming stations such as Mandai, Budhwar Peth, and Khadki, underscoring MahaMetro's commitment to exploring non-passenger revenue avenues. With a focus on diversifying income sources and minimising reliance on passenger fares, MahaMetro is also considering advertising opportunities on metro trains. This strategic shift emphasises MahaMetro's dedication to ensuring the financial sustainability and operational efficiency of Pune's metro system.
Similar News
Monsoon Deluge Exposes PMC Road Repair Failures
28 Sep 2023
Amnesty Scheme to Reduce Stamp Duty Deficit
02 Dec 2023
Historic Bhide Wada Set for Redevelopment by PMC
06 Dec 2023
PMC Approved Bus Bay on Nagar Road
12 Dec 2023
PMC Phased Approach to Repair 40 Aging Bridges
08 Jan 2024
Long Weekend से Pune-Satara Highway पर लगा लंबा!
27 Jan 2024
आखिर कब Open होगा Pune Airport का New Terminal?
06 Feb 2024
Pune Areas to Experience Water Shortage Tomorrow
07 Feb 2024
PMC demolishes 29 Hilltop Properties
09 Feb 2024
PMC under scrutiny for repeated budget inflation
03 Apr 2024
Pune Battle Against Rising Garbage-Related Fires
08 Apr 2024
IMD Warns Dry Conditions Challenge 125 Districts
19 Apr 2024
Residents Sweat Through Frequent Power Outages
28 Apr 2024
BSI to Open New Botanical Garden in Mundhwa
27 Aug 2024
